Strategic partnerships let both parties pool their resources together, for example, in creating video, members, and broadcasting programs.
Chinese tech giant Ant Group has announced a new partnership with the world-renowned NBA basketball team NBA. According to the announcement on Tuesday, this strategic alliance will let the two organizations pool their resources together in areas like videos, member services, and broadcasting of programs.
Ant Group Reveals the Aims of the Partnership with NBA
As per the statement, the company has announced that video content will be available via NBA supporters in China through Alipay, the Ant Group-owned platform. In addition, it is anticipated to happen that Ant Group and the NBA will soon launch joint marketing campaigns for the launch of digital collectibles, among other initiatives. In addition, the alliance will also be looking to develop social accountability initiatives. This will allow more participation and inclusivity to its ever-growing fan base and communities.
In announcing the partnership, Ant Group Chief Technology Officer Ni Xingjun says there is no better time to make this move than now. The article he wrote was:
“Bringing NBA’s high-quality content and content creators into our platform is an important step for Alipay to embrace the content ecosystem as an open platform.”
An NBA Fans Delight
In all fairness, the NBA is one of the United States’ most important exports of goods to China. This is because oral the basketball league brings in millions of dollars each year through the Chinese market t. Chinese market. At the least until the end of October 2019, after the long-running collaboration with the national broadcaster CCTV was cut off.
The tweet of Daryl Morey and the subsequent backlash ultimately prompted the decision not to show NBA games. Morey was, at the time, the director of the basketball team Houston Rockets, had tweeted in support of Hong Kong anti-government protests. Although the tweet was later taken down, it was not a favorite with the authorities, which led to the decision which led to an 18-month ban.
In the meantime, normality seems to be returning to NBA shows in China. According to Reuters back in December of this year, NBA’s viewing information suggests that fans from China are viewing NBA games. They’re not only watching similarly but at a level close to the stories they had before the incident of 2019.
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