Nokia has extended its reach from the physical world into cyberspace, using virtual reality to aid beer brewery workers and aircraft technicians.
The company outlined a plan to better respond to market changes, which included phasing out outdated products and services.
Robert Joyce, Nokia’s CTO for Oceania, said that the company would create a virtual reality environment called the Metaverse. It could be used at breweries and aircraft technician workshops—as well as in Microsoft HoloLens augmented reality devices. Nokia will focus on improving its supply chain management.
In 2021, Nokia launched a data marketplace that used distributed ledger technology (DLT)—an innovative form of blockchain—to promote secure trade while making it easier for businesses and communications service providers (CSPs) to share information.
In 2022, at the Futurist Symposium in Tokyo, Nokia unveiled its plans for the metaverse—virtual spaces where people could interact with and through technology. It later opened two research labs to explore those possibilities.
In 2022, Nokia partnered with an Australian university to design a microbrewery that uses 5G technology. Using augmented reality, researchers from Dortmund University and UTS in Sydney have collaborated on a project that connects breweries across the world using metaverse technology. AR is being used to create virtual environments that allow beer connoisseurs to experience new beers in a way they could never do before.
Nishant Batra, Nokia’s global chief strategy and technology officer, said at the World Economic Forum that industries would feel the impact of virtual reality sooner than consumers.
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