Warner Bros. Discovery Inc. plans to keep its streaming service Discovery+ as a stand-alone app, according to people familiar with the matter. For now, earlier (in 2013), it had planned to consolidate content in a single subscription app.
In talks that led to the creation of Warner Bros., leaders at AT&T Inc.’s T, -0.47% WarnerMedia considered a one-stop shop for streaming services as part of an appeal in merging with Discovery Inc, people familiar with the matter said. Last year, the company said it made sense to streamline its offerings—mainly because of how crowded the streaming marketplace has become.
Instead of merging HBO Max and Discovery+ into one platform, the new service will feature most of Discovery’s content—though it will remain available as a stand-alone option.
The decision to keep Discovery+ is part of an effort to prevent a significant chunk of the app’s 20 million subscribers from ditching it at higher prices.
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